seo, search engine, google search, search engine optimization

5 Reasons Your Church Should Care About SEO

June 1, 2018

Search Engine Optimization (SEO) is an essential marketing tool that has a powerful impact on your brand. However, it’s often overlooked out of a lack of awareness or understanding. SEO is all about words (the keywords or phrases that people search for) and it’s not to be taken lightly. After all, words are important. God didn’t think creation into existence – He spoke it! We must look at words as tools to change lives. Here are five reasons your church should care about SEO.

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congregation, church, worship, church audience

4 Practical Standards for Connecting with Your Congregation

May 25, 2018

Creativity in your next campaign is an ideal aspiration but finding ways to resonate and engage with your congregation doesn’t have to be flashy or showy. Establishing a strong relationship with your audience isn’t about being the most unique or innovative church – it’s about building familiarity and loyalty. Here are four practical standards for connecting with your congregation that every church should strive for.

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Hashtag Your Way to Better Social Media

February 12, 2018

The hashtag has taken over the social media world, becoming key to online marketing. When used correctly and stylishly, it can increase social media following, engagement, and more. Hashtags are one of the wires that run through everything, across people, pages, and platforms. The possibilities of a hashtag are endless and totally easy to utilize.…

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3 Ways to Establish Strong Brand Imagery

February 6, 2018

Brand imagery is the perception people have of a church whenever they see or hear about its work or content. Matching your image with your target audience allows you to grow and engage with that market. Who and what do you want to be associated with? And, more importantly, how are you going to establish…

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Brand Update: 3 Signs Your Church Needs One

January 31, 2018

As a church, there are always a million and one things to do and monitor. And when all of your brainpower is being spent on the day-to-day workings, sometimes seemingly less important matters can slip through the cracks. Unfortunately, these “small” details can make a big difference when it comes to the visibility, reputation, and…

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A Beginner’s Guide to Creating a Strong Social Media Strategy

January 25, 2018

Social media has taken over marketing and creating a social media strategy has become vital to building church awareness. No matter who your target demographic is, every generation has found a home on different online platforms (check out with platform is best for your business). The many social media sites and accessories that vary across…

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Market Smarter, Not Harder: Focusing on Your Target Audience

January 19, 2018

In order to effectively market your church, you need to know the people on the other end: your target audience. Many churches make the mistake of trying to market to everyone but, in the wise words of Seth Godin, “Everyone is not your customer.” On the surface, reaching as many people as possible might seem…

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benefits of using google analytics, google analytics, analytics, google

Top 5 Benefits of Using Google Analytics for Your Church

January 11, 2018

There are a variety of tools out there to measure performance and how people interact with a church online, but few are quite as essential or effective as Google Analytics. Google Analytics gives a comprehensive overview of a church’s SEO, website performance, and even demographic information. Reviewing analytics is a foundational component of developing and improving your church and you need a solid analytics tool behind you. Here are five benefits from tracking website performance on Google Analytics.

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5 Trends to Incorporate into Your Marketing Strategy in 2018

January 5, 2018

Society is ever-changing. What was important to people and the things that influenced their opinions and kept their attention in 2017 have become “so last year.” This constant shift in satisfaction applies to the churches as well. The new year always brings new techniques and ideas that companies think will be the “Next Big Thing”…

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