Grade Your Church Brand
IF SOMEONE ASKED YOU TO IDENTIFY YOUR CHURCH BRAND,
WHAT WOULD YOU SAY?
Would you be excited about the embodiment of your church's mission and purpose? Or would you feel confused, and maybe even lost? In this church brand assessment, we'll use a series of "yes "or "no" questions to determine the strength, depth, and clarity of your church brand. By the time you finish, you'll likely begin to see the gaps for yourself... but we'll give you a letter grade anyways. (We're nice like that.)
EVALUATE YOUR CHURCH
No matter how successful it may be, there are always areas of our church that could use some improvement – and in most cases, different amounts of it! Think about the scale of your church. Are you in a peak state of growth, increasing revenues, and hiring more employees?
If so, congratulations! But now move on to another area: organizational culture. Are you on the right track to establishing an upbeat, positive atmosphere? What about your own fulfillment? Does your job feel like a job – something you go to every day to earn income, or is it more of a mission, something you would do even if you weren’t paid for it?
Church Brand DNA
READY TO TAKE A CLOSER LOOK AT THE CORE OF YOUR CHURCH?
Find your Church Brand DNA by answering these 11 questions. We can identify which of the 3 M’s best describes your organization: a mother, a mechanic, or a missionary. With this personification of your business, you can continue to develop, grow, and scale according to its unique personality!
REV. EDWARD MACDONALD SCHOLARSHIP FUND
Fueling the gospel was the Heart of Ed MacDonald. From a young age he embraced a deep relationship with Jesus and wanted others to experience what he has found. As a high school student, he would go far out of his way to pick up other students for church. He always had a heart for those in search of Help and Hope. He continually supported world outreach efforts and made sure he was actively living a missional lifestyle, going door to door just to pray with people who might need it.