The 3 Ways to Manage Your Church’s Online Reputation
In this day and age, a person’s first impression of your church is often formed before they even walk through the door or speak to any of your team members. Through the power of the internet, we can get to know people and organizations with the click of a button. Churches can take advantage of this by taking the initiative to build an online reputation for themselves that gives potential members the information they need to make an informed decision on whether to attend your church. Here are the three primary ways to manage your church’s online reputation and form a good digital first impression with their target market.
1. Business Listings
Business listings appear on search engines like Google and Bing as well as rating websites such as Yelp and YellowPages that act as information directories. They provide contact and website information, pictures, videos, reviews, and directions. They also give insight into what your church looks like from the inside out and any specifics about what type of facilities your church offers (wheelchair access, free parking, etc.). If you don’t update or maintain your listings, people could be receiving wrong or bad information and you’re missing out on a chance to provide a quality customer service experience by responding to questions and reviews.
Creating an easy-to-use and well-designed website is essential to making a good first impression. The layout needs to provide information clearly and concisely in a way that’s easy for users to find what they’re looking for. For the best website combo, you should include a short “About Us” video that showcases your church, an outline of your believes and values, and team pictures with information about your pastors and leadership staff. This layout answers the first couple questions that we naturally have when forming an opinion on whether to attend a church while. By telling people who you are and how and where to find you, they’ll know whether your church is the right fit right away.
3. Social Media
Are you taking advantage of the variety of social media platforms that you could be using to reach your current and potential church goers? From Facebook to Twitter to Instagram and beyond, you should be utilizing every opportunity to connect with your audience. Having an engaged and active social media presence breeds loyalty among your current following while also allowing you to reach out to new potential attendees. It also gives you an inside view into what your followers are saying about your brand so that you know what to improve on or what to incorporate into your church’s strategy in the future.
Managing your church’s online reputation and creating a good digital first impression is an important step in building a strong and engaged following. If online users can educate themselves with business listings, social media, and your website first, they will come to you ready to commit to your church and its message.